Our Founder
“It’s such a joy to work with passionate people at a point of crux, who are looking to level-up through collaboration and delegation. It’s a privilege to facilitate and be part of their story.”
Katie’s career within the luxury industry sector has spanned over 15 years, working with and for HNWI, founders, business owners, entrepreneurs and families from around the world. With experience in both private and C-suite EA/PA roles, alongside a prior 7* hospitality background , she has honed a diverse skill-set, determined mindset and rare adaptability.
In VA London, Katie brings these elements together to form practical, creative and efficient solutions to suit clients’ specific needs, with the ability to be impactful across industries. Since its inception, clients have ranged from HNW entrepreneurs to property management, a luxury hospitality start-up, investment management, venture capital and international legal solutions - to name a few.
Her desire is to continue working with passionate people who have reached a ceiling or crossroads of some form and are looking to streamline their life and/or up-level their business, through delegation and collaboration.
Our Ethos
A True Partnership
Your goals are our mission. Your success is our success. We are on your team.
Conviction of Character
Committed to confidentiality, integrity, and professionalism. Operating with curiosity, common sense and emotional intelligence.
Reliability You Can Count On
We show up consistently and follow through—because your time and energy matter.
Detail-Oriented, Big Picture Aligned
Small things can matter, especially when it comes to representing you - we sweat the small stuff so you can focus on scaling your vision.
Growth-Focused Collaboration
Passionate about helping businesses scale sustainably through strategic, high-impact support.
Self-Starters With Initiative
We don’t just take instructions—we anticipate needs, solve problems, use common sense and suggest improvements as appropriate.
Bespoke Support
No cookie-cutter service. We tailor support to match your workflows, tools, and business style
Tech-Savvy & Resourceful
Comfortable navigating CRMs, productivity tools, and automation platforms—we’ll help streamline your operations.
Flexible Mindset
Things can change … we can adapt and pivot.
Click here to book an introductory call.
Some kind words
“I have had the pleasure of knowing Katie for several years in the capacity of Personal/ Executive Assistant, dealing with business as well as private matters. During this time with the company Katie has been consistently personable, efficient, detail orientated and extremely competent. Discretion and confidentiality come second nature to her.”
CEO
“Katie was a wonderful help to me ... She was always available and a delight to work with, and nothing was ever too much trouble. Her organisation was second to none and she made sure all details were attended to with ease and professionalism. Unfortunately we no longer share an office, however I couldn’t think of a better Personal / Executive Assistant and would highly recommend her.”
Public Figure
“… there was much to do to prepare and Katie was happy to help take control of the situation and muck in with all departments to get everything ready. Katie has been conscientious and reliable and a positive addition to our team in general. I was impressed by her adaptability and ability to get on with and focus on the task at hand.”
Family Office
“…Miss Howson has excellent communication skills, both written and verbal, and has no problem building excellent rapport with people of all ages and backgrounds. Her knowledge of other languages was also hugely beneficial...”
Private individual
“At all times Miss Howson showed professionalism, resourcefulness and above all an excellent work ethic. She will be a valuable asset to any organisation.”
CEO
FAQs
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A Virtual Assistant is a remote professional who provides administrative, technical, creative, or customer support services to businesses or individuals. This vast range of scope is what makes us incredibly valuable to any organisation.
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We assess your needs through an in depth virtual consultation - in this world of AI we believe it’s important to get to know each other and retain a personalised service.
Once the practicalities have been discussed and parameters agreed, we commence working together with an onboarding session.
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Your VA will work in real-time daily to carry out the work. We find this is the best way to ascertain trust, maximise our utility and integrate fully into your routine.
For the duration of the timeslot, communication can flow (video / verbal or written). Outside of the timeslot you are able to send follow up information or instructions, knowing when they will be dealt with accordingly.
We are a bespoke service and do our best to work within your systems - you provide us the necessary accounts and logins. Where appropriate or requested, we will also make suggestions and problem solve - this is what sets us apart, we want to maximise your potential and ours, we are invested in our client’s success!
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Our smallest packages are 1 hour per day.
We strongly suggest 4 - 5 days per week to truly integrate and be maximally effective for you.
The service is designed to be consistent yet flexible. The contract is set on a rolling annual basis, with quarterly break-clauses.
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The consistent focused slots with your VA are incredibly cost effective and an efficient use of time and funds.
In terms of added value to your company, quality of personnel and comparable costing to employ staff yourself, it is a no-brainer.
You are saving on a full salary, HR costs, National Insurance, pension contributions, office space and any employee downtime.
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In a nutshell, no.
We transparently close for 2 weeks over Christmas & New Year. (Unless otherwise agreed / requested).
We also observe 5 additional UK bank holidays (again, unless otherwise agreed / requested).
Invoices are pro-rata for consistency and clarity.
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We work on the basis of a rolling annual contract, with quarterly break-clauses.
Invoices are pro-rata and paid monthly in advance (or quarterly if preferred).
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Our service is designed to be stable, reliable and consistent, thus contractually you will have set regular hours.
We understand that on occasion you may require additional hours and will endeavour to provide this.
Should you wish to adjust your contract to reduce hours, you can utilise your quarterly break-clause to alter the set hours going forward.
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Our team are all UK based. No time-zone issues here!
Katie (our founder) lives and works in SW London.
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All our VAs sign NDAs
We take precautions and use secure measures to protect your sensitive information and intellectual property.
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We are virtual by nature, however video calls are very much encouraged!
Whether you have a daily or weekly check-in, that’s your call. Building the relationship will benefit all parties.
Initial contact will be with Katie - she might just meet you for a coffee if you’re in town!
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All VAs are university educated with valuable life and business experience.
Our team have been carefully selected and vetted.
We actively seek out bright, proactive individuals with oodles of common sense and a positive mindset.
What could you do
with 25% more time?
Just 2 hours daily support adds the equivalent of another entire financial quarter to your year!