Our Ethos
Your goals are our mission. Your success is our success. We are on your team.
A True Partnership:
Committed to confidentiality, integrity, and professionalism. Operating with curiosity, common sense and emotional intelligence.
Conviction of Character
We show up consistently and follow through—because your time and energy matter.
Reliability You Can Count On:
Small things can matter, especially when it comes to representing you - we sweat the small stuff so you can focus on scaling your vision.
Detail-Oriented, Big Picture Aligned:
Passionate about helping businesses scale sustainably through strategic, high-impact support.
Growth-Focused Collaboration:
We don’t just take instructions—we anticipate needs, solve problems, use common sense and suggest improvements as appropriate.
Self-Starters With Initiative:
No cookie-cutter service. We tailor support to match your workflows, tools, and business style.
Bespoke Support:
Comfortable navigating CRMs, productivity tools, and automation platforms—we’ll help streamline your operations.
Tech-Savvy & Resourceful:
Flexible Mindset:
Things can change … we can adapt and pivot.
Our Founder
“The desire is to continue to work with passionate people who have reached a ceiling or crossroads of some form and are looking to up-level their business and / or streamline their life in some way. It is a privilege to facilitate and be part of their story.”
Katie’s career within the luxury industry sector has spanned over 15 years, working with and for HNWI, founders, business owners, entrepreneurs and families from around the world. With experience in both private and C-suite EA/PA roles, alongside a prior 7* hospitality background , she has honed a diverse skill-set, determined mindset and rare adaptability.
In VA London, Katie brings these elements together to form practical, creative and efficient solutions to suit clients’ specific needs, with the ability to be impactful across industries. Since its inception, clients have ranged from HNW entrepreneurs to property management, a luxury hospitality start-up, investment management, venture capital and international legal solutions - to name a few.
Her desire is to continue working with passionate people who have reached a ceiling or crossroads of some form and are looking to streamline their life and/or up-level their business, through delegation and collaboration.
Some kind words …
“Katie was a wonderful help to me ... She was always available and a delight to work with, and nothing was ever too much trouble. Her organisation was second to none and she made sure all details were attended to with ease and professionalism. Unfortunately we no longer share an office, however I couldn’t think of a better Personal / Executive Assistant and would highly recommend her.”
Public Figure
“… there was much to do to prepare and Katie was happy to help take control of the situation and muck in with all departments to get everything ready. Katie has been conscientious and reliable and a positive addition to our team in general. I was impressed by her adaptability and ability to get on with and focus on the task at hand.”
Family Office Management
“I have had the pleasure of knowing Katie for several years in the capacity of Personal/ Executive Assistant, dealing with business as well as private matters. During this time with the company Katie has been consistently personable, efficient, detail orientated and extremely competent. Discretion and confidentiality come second nature to her.”
CEO
“…Miss Howson has excellent communication skills, both written and verbal, and has no problem building excellent rapport with people of all ages and backgrounds. Her knowledge of other languages was also hugely beneficial...”
Private Individual
“At all times Miss Howson showed professionalism, resourcefulness and above all an excellent work ethic. She will be a valuable asset to any organisation.”
CEO